Heart of Amman
The “Heart of Amman” programme is implemented by the United Nations Development Programme (UNDP), in partnership with the Business Development Center (BDC) and the Greater Amman Municipality (GAM), and in collaboration with the National Microfinance Bank (NMB). The programme is generously funded by the Government of Japan.
The overall goal
of the programme is to promote economic opportunities for sustainable livelihoods through urban revitalization in downtown Amman. Heart of Amman II improves livelihoods and provides job opportunities through community initiatives.
The programme aims
to revitalize the city center through emerging social and innovative programmes which will contribute to reviving economic growth and improving the social conditions in the Heart of the Capital.
The programme targets
unemployed young men and women who are not enrolled in school nor university, within the age group of 18 to 40 years old, providing that they are residents of one of the targeted neighborhoods, committed to serving their communities and willing to improve their living conditions.
The programme builds
the capacities of 200 young men and women on how to plan and design community initiatives through enhancing their personal skills while holding training courses on how to develop business ideas based on the market needs, in addition to giving the opportunity for the most promising entrepreneurial ideas’ to run for a grant and establish their own businesses. It also focuses on improving the beneficiaries’ communication, leadership, and entrepreneurship skills through various soft skills and entrepreneurship trainings to prepare them to start their own business or place them in jobs. Aspiring entrepreneurs will compete for a grant to obtain financial support to establish their businesses while other beneficiaries will receive on-the-job vocational training and be placed in sustainable job opportunities.